Principles of Public Relations
This course covers the social, behavioral, psychological, ethical, economic and political foundations of public relations, and the theories of public relations as a communications discipline.
This course examines issues that is central to the world: how the economy and organizations function, and how resources are allocated and coordinated. Economics and Management are ideal intellectual partners. Economics provides a broad understanding of economic activity within which all organizations function; Management in turn analyses the character and goals of that functioning.